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Assembly Bill 840 – Permits Alcohol Advertising On Certain Cal State Campuses
The Department of Alcoholic Beverage Control administers the Alcoholic Beverage Control Act, by regulating the application, issuance, and suspension of alcoholic beverage licenses. The Alcoholic Beverage Control Act specifically prohibits licensees from paying a retailer for advertising, unless an exemption is specified within the Act. In the situations when the advertising is allowed, there must be a written contract, as specified in the Act.
AB 840 expands the exceptions to the prohibition of a retailer for advertising. AB 840 will allow advertising at various facilities meeting certain capacity specifications on the following California State University campuses: California Polytechnic State University, San Luis Obispo, California State University, Fresno, California State University, Sacramento, California State University, Monterey Bay, California State University, Fullerton, San Jose State University, California State University, Northridge; and facilities located on St. Mary’s College of California campus located in the Town of Moraga.
(AB 840 amends Section 25503.6 of the Business and Professions Code.)